Recreation, medical wellness and active vacations: vacation destinations in Germany are becoming increasingly popular, not least due to high quality standards in comparison to competitors. And this quality standard has to be reflected in online marketing.
It is indisputable. More and more visitors and guests are being reached via new media. Regardless of whether younger guests of senior citizens are to be addressed, a nicely designed website is by no means a guarantee for success. The target-oriented presentation of holiday and leisure facilities as well as unique selling propositions is a crucial success factor.
Can the binding reservation really push the number of overnight stays upward on a short-term basis? Hardly! But the website visitors already want to know which accommodations are available and possibly do not want to postpone the decision until the next morning. And the possibility of online booking is definitely a decision-making criterion for foreign visitors.